TRANSFORMING EDUCATION
AN ISO CERTIFIED EDUCATIONAL INSTITUTE
+91-94257-01888
Premium Certification Program

Master the Art of
Digital Marketing

A comprehensive 100-hour journey from foundational concepts to advanced, data-driven growth strategies. Built for the modern marketer.

10

Core Modules

100

Hours of Content

100%

Practical

Program Syllabus

MODULE 01 4 Days

Introduction to Digital Marketing

  • Evolution vs. Traditional Marketing
  • Digital Marketing Ecosystem
  • The Customer Funnel (AIDA)
  • Key Channels & Roles
MODULE 02 8 Days

Website Planning & Creation

  • Domain, Hosting, and SSL
  • WordPress CMS Mastery
  • UI/UX for Landing Pages
  • Lead Generation Integration
MODULE 03 16 Days

Search Engine Optimization (SEO)

  • Crawling, Indexing & Ranking
  • Advanced Keyword Research
  • On-Page & Technical SEO
  • Link Building & Local SEO
MODULE 04 16 Days

Search Engine Marketing (SEM)

  • Google Ads Architecture
  • Bidding Strategies (CPC, CPA)
  • Search, Display & Video Ads
  • Remarketing & ROI Tracking
MODULE 05 16 Days

Social Media Marketing (SMM)

  • Platform Strategy (B2B vs B2C)
  • Meta Business & Ad Pixels
  • LinkedIn Lead Generation
  • Influencer Marketing
MODULE 06 8 Days

Content Marketing

  • Content Strategy Development
  • Blogging, eBooks & Case Studies
  • Video & Podcast Basics
  • Brand Storytelling
MODULE 07 6 Days

Email Marketing

  • Building Organic Lists
  • Copywriting for Conversions
  • Automated Drip Campaigns
  • Analytics (Open rates, CTR)
MODULE 08 10 Days

Web Analytics & Reporting

  • Google Analytics 4 (GA4)
  • Conversion Events & Goals
  • Google Search Console
  • Looker Studio Dashboards
MODULE 09 6 Days

Affiliate Marketing & AdSense

  • CPA Networks Overview
  • Profitable Niche Selection
  • Google AdSense Optimization
  • Drop-shipping Fundamentals
MODULE 10 10 Days

Strategy & Campaign Planning

  • 360-Degree Campaign Structuring
  • Budget Allocation
  • Freelancing & Client Proposals
  • Capstone Project
Instructor Profile

Meet Your Mentor

EX-CMO | 10+ YEARS OF DIGITAL EXCELLENCE

With over a decade of experience navigating the digital landscape, I've managed over $10M in global ad spend and scaled multiple 7-figure brands. I built this curriculum to cut through the fluff and teach you the exact, data-driven frameworks used by top-tier agencies.

Success Stories

★★★★★

"This masterclass completely transformed my career. The module on SEM and Analytics gave me the practical skills to land a Senior Performance Marketer role within a month of graduating."

Sarah J.

Sarah Jenkins

Senior Marketer @ TechCorp

★★★★★

"The best investment I've made for my agency. The strategy module alone helped me restructure my pricing and close a $5,000/month retainer. Highly recommended!"

David M.

David Miller

Founder, GrowthWorks

★★★★★

"Unlike other courses that just teach theory, this one is 100% actionable. The frameworks provided here are gold, and the premium learning experience is just the cherry on top."

Priya K.

Priya Kapoor

Freelance Digital Strategist